Products Per Page - The Problem
Single vs. multi-product pages, and why the choice matters, is not always understood. In the early days of e-commerce, the trend was to have a product section, let's take stationery as an example, and then have similar products listed in that section so that that on the website you saw a list of products, each with their own 'Add to Cart' button, all on the same page. www.yourshop.com/copy-paper.html
in our example below.
Then, along came Google and insisted that for your products to be listed on their product feed, they must ocupy a web page all on their own with no other products listed (AKA Single Product per Page or SPP), although In fairness, this is also a better solution for SEO in general.
Our "Single Product per Page Section Generator" plug-in (snappy title) came to the rescue by automatically building subsections for every product in the catalog and so giving each prodct its own page. E.g. www.yourshop.com/photo-quality.html)
Our example diagram shows the transition from multi-product pages to single product per page. This meant that the site had improved SEO and Google would accept the product feeds.
In SelerDeck v11.03, the Product Pages feature was introduced. This allowed you to configure SellerDeck to generate a page for each product WITHOUT you having to put it in its own section. The only problem with this was that these new pages did not include a breadcrumb trail (the links that let you navigate back up to the parent sections within the catalog) and so whilst this solved the Google feed issue, pages were still not as SEO friendly as they could be - SPP was still the best option.
Now, SellerDeck 2013 has added a breadcrumb trail to the Product Pages, making this option just as Google / SEO friendly as having each product in its own section but without the overhead of all those additional sections.
If you originally converted to SPP (ether with our plug-in or manually), but you now want to reverse that process to take advantage of the new Product Pages, there is no easy route. Deleting all the redundant subsections and moving / resorting the products is a laborious business, not to mention the loss of HTML Page Names and META data which were assigned to the sections and so are well establsihed with the search engines.
Enter our new generation of the plug-in. In just a couple of clicks, the program will go through your catalog and...
- Identify any subsection which contains only one product
- Move that product into its 'grandparent' section
- Copy the META Ketwords, META Description, Page Title and Page Name values from the subsection into the corresponding Product Page settings for the product
- Delete the now redundant subsection
- Ensure the products are in the same order within the grandparent section as the subsections used to be
Your site can be using the new product pages feature, without introducing any SEO issues, in no time.